An infographic is an image or illustration that represents interesting facts or data in a way that is visually compelling and engaging. Infographics can be shared on websites, blogs, and social media.

Infographics should:

  • Use our corporate icons and illustration style
  • Focus the composition around the central idea
  • Build a story with a beginning, middle, and end

8 basic rules for creating an infographic people will want to share:

1. HAVE A LARGER STORY TO TELL.
Your story could show a clear advantage or comparison between two ways of doing something, connect to a larger industry trend, or include customer references and quotes.

2. BE HELPFUL, NOT SELF-PROMOTIONAL.

3. THINK VISUALLY AS WELL AS VERBALLY.
The best infographics have a focal point to catch the eye immediately. The visuals should be meaningful and help tell the story.

4. HAVE A PLAN TO SHARE WIDELY.
Ask others to do the same.

5. ENGAGE WRITERS AND DESIGNERS AT THE BEGINNING OF THE PROCESS.
Whiteboard ideas to see what works as a visual.

6. THINK TAKEAWAYS.
What’s the ONE thing you’d want your audience to remember? Build your infographic around that.

7. ENCOURAGE THE AUDIENCE TO ACT.
Make sure the call to action is clear and the narrative builds towards it.  Just slapping a URL at the bottom doesn’t work.

8. YOU DON’T HAVE TO INCLUDE EVERYTHING.
No, really.

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