USING LOGOS IN OFFICES

The logo must be the same around the world. It is our legally protected mark.

It is tempting to use the logo as decor. However, the logo should be treated not as decoration, but as a clear, unobstructed communication device. Follow all guidelines for proper logo use, and never construct the logo out of unapproved materials. Never use our logo as a pattern for wallpaper or carpet.

Our logo shouldn’t be placed on surfaces where it will be damaged, trampled, or otherwise degraded. That means Shadowman shouldn’t be on floors, rugs, or tables—he really doesn’t like it when you spill your drink on him.

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LIGHT WALLS
If placing on a light-color wall or glass, use the standard logo, which has black type and black trademark symbols (®).

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RED WALLS
If placing on a red or dark-color wall or glass, use the reverse logo, which has white type and white trademark symbols (®).

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LIGHTED LOGO
If the sign will be lighted, always use the reverse logo so the white type illuminates.

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RED HAT FLAG
Use the full corporate logo for flags outside our offices. Use the reverse logo on red. The surface area of the flag should represent at least the minimum clear space outlined in the logo standards.