NOT JUST ANY RED

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Our official corporate color was a fairly easy decision. Red is typically associated with energy, strength, power, determination, passion, love, and courage. Red is the color of revolution. It is the color we use when we represent our corporate brand.

CORPORATE COLORS

Our primary colors are the colors that are most closely associated with our brand—red, black, and white. They’re the colors in our logo, and the colors we use to make a big impression. They’re powerful colors—use them wisely.

Download swatches

RH_Color_Swatch_Corporate_CC0000_150x120

Pantone 1797

CMYK 2 98 85 2

RGB 204 0 0

HEX cc0000

RH_Color_Swatch_Corporate_000000_150x120

Rich black

CMYK 60 40 40 100

RGB 0 0 0

HEX 000000

RH_Color_Swatch_Corporate_A30000_150x120

Pantone 1805

CMYK 2 98 85 22

RGB 163 0 0

HEX a30000

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White

CMYK 0 0 0 0

RGB 255 255 255

HEX ffffff

RH_Color_Swatch_Corporate_820000_150x120

Pantone 1815

CMYK 2 98 85 42

RGB 130 0 0

HEX 820000

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CORPORATE COLORS
When you need to be unmistakably Red Hat, the corporate palette is the way to go. The red covers of these booklets for our summer intern program are sure to make an impression on future Red Hatters.

USING RED

After our logo, the color red is our most recognizable brand asset. We don’t want to dilute it by using any shade lighter than our brand red—PMS 1797.

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Don’t use red-to-white gradients. Try fading from red to dark red or from red to black instead.

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Don’t use transparent white on top of red.

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Don’t use transparent red on top of photos, unless you use a blending mode like multiply that keeps the red bright and true.

SECONDARY COLORS

Secondary colors are specifically chosen to coordinate with red. They can be used as neutrals with any of our corporate, accent, or product colors. Use secondary colors as tints, overlays, and gradients for more depth and variation.

Download swatches

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Pantone 3035

CMYK 100 25 18 72

RGB 0 65 83

HEX 004153

RH_Color_Swatch_Corporate_4C4C4C_150x120

Dark gray

CMYK 0 0 0 85

RGB 76 76 76

HEX 4c4c4c

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Pantone 2975

CMYK 35 0 6 0

RGB 163 219 232

HEX A3DBE8

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Light gray

CMYK 0 0 0 15

RGB 220 220 220

HEX dcdcdc

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SECONDARY COLORS
The secondary color palette is neutral enough to be used for anything, from print ads to presentation slides like these.

ACCENT COLORS

Accent colors are for when you need a little more color to call something out, help with navigation, or add richness to illustration. Use accent colors sparingly.

Download swatches

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Pantone 2685

CMYK 92 100 0 10

RGB 59 0 131

HEX 3B0083

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Pantone 306

CMYK 79 0 6 5

RGB 0 185 228

HEX 00b9e4

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Pantone 130

CMYK 0 30 100 0

RGB 240 171 0

HEX f0ab00

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Pantone 375

CMYK 47 0 94 0

RGB 146 212 0

HEX 92d400

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Pantone 7474

CMYK 98 7 30 30

RGB 0 122 135

HEX 007a87

PRODUCT COLORS

Our three product groups each have a color pair that is used only for product-branded materials. Color-coding our product groups helps users navigate through our portfolio, makes it easier to distinguish between product families, and helps us let customers know that we do more than Linux.

Product colors are assigned based on our brand architecture and can be used on their own or with our secondary colors.

Download swatches

Group 1 Storage and big data

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Pantone 130

CMYK 0 30 100 0

RGB 240 171 0

HEX f0ab00

RH_Color_Swatch_Corporate_EC7A08_150x120

Pantone 716

CMYK 0 55 90 0

RGB 236 122 8

HEX ec7a08

Group 2 IT infrastructure

RH_Color_Swatch_Corporate_00B9E4_150x120

Pantone 306

CMYK 79 0 6 5

RGB 0 185 228

HEX 00b9e4

RH_Color_Swatch_Corporate_0088CE_150x120

Pantone process blue

CMYK 100 13 1 3

RGB 0 136 206

HEX 0088ce

Group 3 application development

RH_Color_Swatch_Corporate_92D400_150x120

Pantone 375

CMYK 47 0 94 0

RGB 146 212 0

HEX 92d400

RH_Color_Swatch_Corporate_3F9C35_150x120

Pantone 362

CMYK 78 2 98 9

RGB 63 156 53

HEX 3f9c35

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PRODUCT COLORS
Switching to the product palette signals a change in focus from high-level messages to a technical discussion.