era_headers_0000_2007-today

2007

Jim Whitehurst named president and chief executive officer of Red Hat.  

2012

Red Hat reaches the $1 billion mark in revenue for the fiscal year.

2013

Red Hat joins the OpenStack project.

2014

Red Hat Enterprise Linux 7 is released.

A BILLION DOLLARS THE OPEN SOURCE WAY

Jim Whitehurst became president and CEO of Red Hat in December of 2007. A new, collaborative mission statement told the world that the way we help create technology is as important as the technology itself:

“To be the catalyst in communities of customers, contributors, and partners creating better technology the open source way.”

—Red Hat mission statement, 2009

Under Whitehurst, Red Hat continues to expand, moving well beyond Linux into virtualization, middleware, application development, storage, cloud computing, and management. All made the open source way.

In 2012, Red Hat became the first open source technology company to collect more than $1 billion in revenue. Today, more than 90% of Fortune 500 companies rely on Red Hat1. And 50 percent of the world’s trading volume is powered by Red Hat products and solutions2. Red Hat is a common-sense choice for anyone working in enterprise IT who needs rapid innovation without the risk of doing it all themselves.

Despite this success, brand awareness remained remarkably low. Today, our greatest challenge as a brand is simple name recognition. Customers who know us love us, but not many IT decision makers (even paying customers) can name us as an IT vendor.

Over 20 years, Red Hat grew out of a sewing room and into a skyscraper. We’ve gone from disruptive rebels to trusted mainstream advisors, and from a lone David fighting many Goliaths to Promethean technologists, making sure that useful technology is available to everyone. And we’ve done it in the open.

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The Red Hat Story was published in 2009. It has been an educational piece for associates, partners, customers, and the general public. We wanted to share our story, our culture, and how open source is at the center of it all.


The Open Organization,  published in 2015 by Jim Whitehurst and HBR, takes a look at Red Hat’s culture with an eye towards helping leaders understand how open source principles can be applied to their companies.

Started in 2016, the Open Source Stories film series tells human-centered stories about how openness is a catalyst for change.

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In 2011, we released Default to open. A look back at the beginnings of open source, and its growth through the ’80s and ’90s. We wanted people to see the past, present, and future of Red Hat and the evolution of open source.


The fourth edition of our brand standards was released in 2015, with a new brand architecture and visual system to support our product portfolio. For the first time, our standards are also online and open to the public.

The Book of Red Hat is an update and expansion of The Red Hat Story, and provides an overview of our brand and history from 1993 to 2016.