PLATFORM

RH_Strategy_platform_feature

Our brand platform is the compass that guides everything we say and do. Three different statements make up our brand platform—our position, our promise, and our mantra.

Position

Our position is the place we occupy in the hearts and minds of our customers and prospects.

Promise

Our promise is a commitment we make to our customers. It is the unique value that only we can deliver.

Mantra

A brand mantra is a short statement that captures the irrefutable essence of the brand. The mantra should reflect the brand position, promise, and platform.


LINUX AND OPEN SOURCE


CURRENT POSITION
Our annual brand tracker survey and ongoing customer research tells us how we are seen in the marketplace. 


ENTERPRISE-READY OPEN SOURCE TECHNOLOGY


DESIRED POSITION
In the future, we would like to be known for our enterprise offerings beyond Linux. 


THE RAPID INNOVATION OF OPEN SOURCE, WITHOUT THE RISK OF DOING IT ALL YOURSELF


PROMISE
We create value for our customers by making open source software consumable for enterprises.


COMMUNITY-POWERED INNOVATION


MANTRA

Our brand mantra is rooted in our history, and emerged from over 150 associate interviews and workshops conducted in 2012 and 2013.

WHAT IS COMMUNITY-POWERED INNOVATION?

When we are free to connect and work together, innovation thrives. Those who can connect and collaborate most effectively will be the most successful.

Creativity is always an act of collaboration.

As the open source leader, Red Hat connects its customers to a global network of enterprises, partners, and communities. Together, we can build the high-performing, agile technology enterprises needed to move forward. Red Hat's open source approach delivers a steady stream of trustworthy technology that liberates resources for innovation and growth. By collaborating openly, we do more than any of us could have done alone.