By bringing groups of thought leaders together to discuss common challenges and experiences, executive events highlight how Red Hat can benefit their businesses.

Executive event logos use the same structure as other event logos, but have a more sophisticated color palette. The shape to the left of the name can be a navigational marker, like large event logos, or a circle. The icon can change based on the topic of discussion or industry focus.

Download templates

exec_diagram

HOW EXECUTIVE EVENTS ARE NAMED

The names of executive events start with “Executive” followed by a type of event, like “Roundtable”, “Exchange”, or simply “Event”.

Executive Event type Presented by Red Hat

executive_colors_0003_Vector-Smart-Object

executive_colors_0001_Vector-Smart-Object

executive_colors_0001_Vector-Smart-Object

executive_colors_0000_Vector-Smart-Object

The logo for executive events does not include the Red Hat logo, so make sure to include one when you create materials with the logo for small events, like invitations, handouts, or swag. Including the Red Hat logo is the best way to promote our brand to attendees both during and after the event.

ExecutiveEvents-03

Using the executive event logo and Red Hat logo in opposite corners works well for things like presentation slides, handouts, and collateral.

ExecutiveEvents-02

For polo shirts, try using one logo on the pocket and the other on the sleeve.

ExecutiveEvents-04

For swag that only has one imprint area, use both logos with enough space between them so that it doesn’t feel cramped. The executive event logo is usually larger than the Red Hat logo.

EXECUTIVE EVENT LOGOS IN USE

execevent_example_360

The agenda booklet for this CIO-only Executive Exchange uses a silver color scheme and a foil logo to create a luxury feel.