Large, audience-specific events give us an opportunity to provide a unique experience to a specific group of our partners, customers, prospects, or community contributors. They’re usually annual events.
Large event logos are based on the same idea as the logo for Red Hat Summit. The navigational marker shape is smaller and has space for an icon that represents the topic of the event. The name of the event is to the right.
HOW LARGE EVENTS ARE NAMED
Large events are named for their focus audience, followed by either “Conference” or “Exchange”. Exchanges tend to be for a more technical audience than conferences, but there are exceptions.
Events that focus on a single industry or vertical are named for that industry, followed by “Symposium”.
Red Hat Topic Conference: Location
Red Hat Topic Conference sponsored by Sponsor
Program Name Developer Exchange
Topic Developer Exchange presented by Red Hat
Vertical Symposium presented by Red Hat
The logo for large events does not include the Red Hat logo, so you’ll need to include one when you create materials with the logo for large events, like websites, handouts, ads, or swag. Including the Red Hat logo is the best way to promote our brand to attendees both during and after the event.
Using the large event logo and Red Hat logo in opposite corners works well for things like presentation slides, handouts, and collateral.
For t-shirts, try using one logo on the pocket and the other on the back or sleeve. You could also incorporate one of the logos into the t-shirt graphic.
For swag that only has one imprint area, use both logos with enough space between them so that it doesn’t feel cramped. The event logo is usually larger than the Red Hat logo.
LARGE EVENT LOGOS IN USE
The Red Hat North America Partner Conference brings our partners together to discover new ways of doing business together. The logo and theme both reflect the concept of “stronger together.”
The visual theme of the Red Hat North America Partner Conference may change from year to year, and is applied to a wide variety of printed and online materials, from conference guides to room keys.