Small, focused events can be invaluable tools for sales and field marketing teams. These events can be tailored to any audience or setting, and can be planned and executed efficiently. Keep in mind that some gatherings are too small to need their own brand—a dinner, for example, does not need a logo. Spring for dessert instead.
The logos for small events are simple and primarily text-based. This makes them easy to create for events that are planned quickly. The shape of the line under the event name mirrors the navigational markers of our other event logos. It also looks like a speech bubble to communicate the networking nature of these events.
HOW SMALL EVENTS ARE NAMED
If the content at a small event is technical, for example an event focused on a current topic, technology, or product launch, it should be called a “Lab” or “Workshop.”
If the content is more general or aimed at business decision makers, like a dinner or a demo, it should be called a “Seminar” or simply an “Event.”
LABS AND WORKSHOPS
Topic Lab Presented by Red Hat
Product name Workshop
SEMINARS AND EVENTS
Red Hat Topic Seminar @Venue
Topic Event Presented by Red Hat
The logo for small events does not include the Red Hat logo, so make sure to include one when you create materials with the logo for small events, like handouts or swag. Including the Red Hat logo is the best way to promote our brand to attendees both during and after the event.
Using the small event logo and Red Hat logo in opposite corners works well for things like presentation slides, handouts, and collateral.
For t-shirts, try using one logo on the pocket and the other on the back or sleeve. You could also incorporate one of the logos into the t-shirt graphic.
For swag that only has one imprint area, use both logos with enough space between them so that it doesn’t feel cramped. The small event logo is usually larger than the Red Hat logo.
SMALL EVENT LOGOS IN USE