Following a masterbrand strategy means that we don’t develop independent identities for our products. Instead, we lead with our corporate brand and represent our individual products through a system of logotypes.

A simple, easily expandable logotype system means new products or services can be added to the portfolio without additional design or legal costs. Each product and service gets its own logotype that coexists with the corporate brand.

Download product logos

DO SOLUTIONS HAVE LOGOS?

Solutions need to adapt and change along with our customers. To allow flexibility, we use our corporate and product brands when we talk about solutions. We do not give them their own brand assets.

RH_productlogo_clearspace

RH_logotype_variations_01


VERSION NUMBERS
Add version numbers only for major releases.

RH_logotype_variations_03


PRODUCT UX LOGOTYPES
Only used in product interfaces, this one-line treatment fits the specific constraints of the RCUE system.

RH_logotype_variations_02


STACKED LOGOTYPES
Long product names may look better broken on two or even three lines, and that’s OK.

RH_logotype_variations_04


COLOR
Logotypes are always one color. Dark gray or white work for most situations, but black, red, or the appropriate product color are also options.

EXAMPLES

RH_logotype_product_polo_white_example

POLO SHIRT

Logotypes look great on apparel, whether for engineers, salespeople, or customers.

It’s tough to fit Shadowman and a product logo on a shirt pocket, so we usually use one logo on the pocket and the other on a second imprint area, like the sleeve or back collar.

RH_satellite_preso


RED HAT SATELLITE 6 LAUNCH PRESENTATION
For example, to announce the release of Satellite 6, we used an alternate version of the Satellite logotype (with the version number) for one-time assets like presentations. Durable assets, like collateral, used the standard logotype.

DON'T

logotype_donts_01


Don't add version numbers for minor or “dot” releases.

logotype_donts_02


Don't attach logotypes to Shadowman or the corporate logo.

logotype_donts_03


Don't use legacy product or project logos to represent enterprise products.

logotype_donts_gluster_04


Don't use legacy product or project logos to represent enterprise products.