This is the source code
of the Red Hat brand
These are the basics:
Our logo is Shadowman and the “Red Hat” wordmark, our color is red, our typeface is Interstate, and we write the way real people talk.
This is the source code
Our logo is shadowman and the “Red Hat” wordmark,
our color is red,
It can go darker. Even darker. But never lighter.
PMS: 1797
CMYK: 2, 98, 85, 2
RGB: 204, 0, 0
#CC0000
CMYK: 2, 98, 85, 2
RGB: 204, 0, 0
#CC0000
PMS: 1805
CMYK: 2, 98, 85, 22
RGB: 163, 0, 0
#A30000
CMYK: 2, 98, 85, 22
RGB: 163, 0, 0
#A30000
PMS: 1815
CMYK: 2, 98, 85, 42
RGB: 130, 0, 0
#820000
CMYK: 2, 98, 85, 42
RGB: 130, 0, 0
#820000
our typeface is Interstate,
Interstate
Licensed. Print, and advertising.
(And Overpass)
Open. Web, product interfaces, and presentations.
Hello
Everybody out there using MINIX
I’m doing a (free) operating system (just a hobby, won’t be big and professional like gnu) for 386 (486) AT clones. This has been brewing since April, and is starting to get ready.
And we write the way real people talk.
A chorus carries a message better than a crowd
All of Red Hat speaks as one. A unique written voice is as important as a unique visual style.
When we are consistent, readers recognize this personality as our own.
Everything we say invites people to connect, and it should feel that way. Be friendly. Be informative. Be helpful. But be brief.
Get to the point. Speak in the active voice. There’s nothing inviting or helpful about wasting anyone’s time.
