Red Hat has standard guidelines and templates for each of our collateral types, including datasheets, whitepapers, and FAQs. Using standard formats means more efficient content creation and translation, as well as more accurate content tracking.
Two kinds of templates are used when creating collateral: the content template and the layout template.
The content template is used to write the collateral piece, and it follows the same organizational structure as the final document. Content templates include standard section titles, word counts, and helpful tips.
The layout template is used by designers to create the final piece. The layout template contains all the standard headers, logos, and regional boilerplate (including contact information, a paragraph about Red Hat, and required legal disclaimers).
Depending on the content type, collateral will be in one of two basic layout templates. For short-form documents, like brochures or datasheets, the header is at the top. For long-form documents, like whitepapers, it’s on the side.
1. ABOUT RED HAT
This paragraph appears on the back page of each piece of collateral.
2. SOCIAL MEDIA
For interactive PDFs, each icon should link to the appropriate social media account.
3. LEGAL BOILERPLATE
Our standard copyright notice should appear at the end of each document.
4. TRACKING CODES
Ticket or request number, month, and year.
The logo (or cobranded logo) is in the top right corner of each page.
Use the sidebar to call out key details, pull quotes, and notes.
7. HEADER IMAGE
The header may be at the top or on the side, but is always uses the color and pattern that best match the content. Product collateral should be color-coded according to our brand architecture.
Citations or legal disclaimers go at the bottom of the page.
9. PRODUCT LOGO
The product logo, if needed, is in the top left corner of each page.
Internal (and partner internal) documents have different requirements and different templates than marketing collateral. Some internal documents are completely self-service, while others will be laid out by a designer.