How you sign off at the end of an email is the online equivalent of a business card. The recipient should be able to easily identify who you are, what you do, and how to get in touch with you. Your signature represents both you and Red Hat, and depending on your role, could be someone’s first interaction with our brand.
WHAT TO INCLUDE
Your signature should be brief, informative, and specific to your role. No one wants to scroll past long signatures in an email thread.
Even the most basic email signature should include:
1. Your first and last name
Include any relevant titles or certifications, like Dr. or PMP.
3. Your job title
In a lot of cases, your “business card title” will be more useful for people working with you than your “HR title”.
4. Our company name: Red Hat
You can also include your region (like EMEA) or Red Hat’s legal entity for your country (like Inc or Ltd).
5. The Red Hat logo
Leave this off for a plain-text signature. For an HTML signature, it’s best to use our tool instead of attaching a logo yourself.
Choose up to 5 additional pieces of information to include in your signature. Think about what will be most valuable to people you email.
Other information could include:
1. Certifications you have earned
2. Your team or department name
3. Phone numbers
You might include your office, mobile, or fax numbers.
4. Your email alias
Aliases can be confusing, so it helps to include yours if you use one.
5. Your IRC or Slack handle
6. Your office address
7. Red Hat social accounts
8. Campaign promotions
A short call to action and a URL that goes along with a campaign (like “Trusted”). Campaign promos are time sensitive, so make sure they’re current and remove them once the campaign ends.
9. Event promotions
A short call to action and a URL that promotes an event (like Summit). You may also include an event logo—but like the Red Hat logo, this is best done through our tool. Event promos are time sensitive, so make sure they’re current and remove them once the event is over.
CREATING YOUR SIGNATURE
If your role involves a lot of interaction outside of Red Hat, like sales or recruiting, we recommend you create a custom signature that looks like your business card.
If you communicate mostly inside of Red Hat, or if you work primarily with engineers, you may prefer a plaintext email signature that doesn’t include images or text formatting.
If you choose to create your own email signature, keep formatting minimal. Set your font to a sans serif like Overpass, Helvetica, or Luxi Sans. “Fun” fonts, like Comic Sans, are unprofessional and should not be used.
We’ve created a tool that makes it easy to generate an email signature that looks professional and on brand, whether you prefer HTML or plain text.