Many people experience our brand by seeing one of the thousands of presentations Red Hatters deliver each year.
From Summit keynotes to conference-room sales meetings, we want our public face to be coherent and recognizable. Our content must be meaningful and relevant to our audiences. Our stories should be told in a clear, compelling way.
WHO IS YOUR AUDIENCE?
Your presentation will be more effective when you tailor it to the audience. For guidance on how to speak to a specific audience, review the Red Hat buyer personas and audience insights.
WHAT IS YOUR GOAL?
What would you like the audience to do? You should be able to sum up this action in one sentence. All the content in the presentation should support this goal.
WHAT IS YOUR ENVIRONMENT?
Presentations can be delivered in a meeting room or on stage with a big screen. But there are many ways to deliver content to an audience beyond the screen, like a handout or through email. Make sure you are using the best format for your content and the audience.
Some presentations use multiple formats and link to additional resources. This helps the information last longer, and go beyond just those who attended.
Environment can also affect presentation design. For example, you would use different background images or colors when presenting in a dark room versus a well-lit one, or if you expect to print out your presentation versus only showing it on screen.
KNOW YOUR SOFTWARE
Don’t spend time reformatting when you could be creating compelling content. Files are not compatible across presentation software tools. You cannot open a PowerPoint file in LibreOffice (or vice versa) and maintain proper formatting. If you are collaborating with other associates or teams, agencies or partners, make sure they have (and know) which tool you chose.
At Red Hat, the default choice for presentation software is LibreOffice Impress. LibreOffice is the open source equivalent to Microsoft Office. It is available as a free download and is included in the Red Hat corporate standard build (CSB).
For a better cross-platform experience, use redhat.slides.com, an HTML5-based presentation tool based on reveal.js. Slides is pre-loaded with templates and on-brand assets, and allows collaboration with other Red Hatters.
Google Slides is an online presentations app that allows you to collaborate with multiple people in real time. Presentations can be downloaded as a .pdf, .svg, .jpg, or .txt file and easily shared through Gmail and Google Drive. Please review the guide for using Google Slides templates.
PowerPoint and Keynote may be acceptable based on how (and where) the presentation will be used, but should never be the default choice. Templates for these platforms are provided for associates. However, design, formatting, and troubleshooting are not supported by corporate marketing.
CREATING EFFECTIVE PRESENTATIONS
KEEP IT SIMPLE
Don’t put too many words, ideas, or images on one slide. Say one important thing. Use speaker notes if you have a lot of content to cover.
BE VISUALLY CONSISTENT
Make design choices consistent with other Red Hat presentations. Don’t decorate slides for the sole purpose of decorating them. Use standard brand assets like our colors, photography, icons, and logos.
TELL A STORY
Your message must have a purpose–and a beginning, middle, and end. Set up a problem and resolve it. Find clever ways to communicate your ideas. Explore the nuances of your message and relationship with examples and stories. Avoid cliches and metaphors that may not translate.
CREATE A MEANINGFUL EXPERIENCE
Know your audience (influencers, decision makers, location, level of knowledge, etc.) and what will resonate with them. It doesn’t matter how beautiful your presentation is if your audience doesn’t get the message.
RESPECT THE RED HAT LOGO
Follow all rules for using our logos — don’t stack, stretch, distort, or resize part of the logo. Do not insert products or taglines into the logo, or change the color of the logo.
Content is key to an effective presentation. Make sure you’re familiar with the Red Hat voice and our writing standards, and that your content is engaging and appropriate for your audience.
Visit Quotables for a repository of properly cited proof points, including analyst quotes, customer quotes, and data.
To use industry analyst quotes, you must send the final piece of content with the quote(s) and report sourcing to the analyst relations team for approval prior to sharing it externally.
To use customer quotes, you must send the piece of content with the quote(s) included to the customer reference team for approval prior to sharing it externally.
When you include data in your presentation or paper, you must cite its source.
If your presentation includes confidential information, you should use a confidential designation in the footer or on the title slide. This makes it clear who should (and shouldn’t) use or see your presentation.
CONFIDENTIAL | Red Hat associates only
Use this designation for a confidential presentation that can only be shared with Red Hat associates. The Red Hat associates who receive this deck can share it with other Red Hat associates, but no one else.
CONFIDENTIAL | Red Hat associates only | No further distribution
Use this designation for a confidential presentation intended only for the Red Hat associates who receive it from you. The Red Hat associates who receive this presentation cannot share it with anyone—inside or outside of Red Hat.
CONFIDENTIAL | Red Hat associates only and NDA partner use only | No further distribution
Use this title slide for a confidential presentation intended only for the Red Hat associates and partners with signed NDA (Non-disclosure agreement) who receive the deck from you. The Red Hat and NDA partner associates who receive this deck cannot share it with anyone—even other Red Hat and partner associates.
ANATOMY OF A SLIDE
COLORS AND BACKGROUNDS
Text on a light background should be black or dark gray. Text on a dark background should be white or light gray. Use red as a call to action, and use secondary colors as accents. Avoid using both light and dark backgrounds in the same presentation. However, if you do use both, use them with purpose.
PRESENTATIONS IN USE