With a smaller advertising budget than our competitors, our online presence is crucial. There has to be a seamless, powerful, and bold message across all platforms: corporate website, customer and partner portals, product interfaces, social media, and online advertising.
Our corporate website, redhat.com, is the primary property for our marketing initiatives. Our corporate website anchors our brand and our messages online. We communicate openly and directly with prospects, customers, partners, and everyone else.
On redhat.com, we publish meaningful content and make connections. We talk about our technologies, services, news, events, and our company. Our documentation, customer services, and educational and marketing resources.
The redhat.com homepage combines important corporate marketing messages with popular content. The big image at the top (called the hero) is for key corporate marketing campaigns.
The technologies chapter features information about our products, solutions, and business insights. These pages highlight product benefits, complementary training and certifications, and customer testimonials.
The Red Hat Customer Portal connects subscribers to resources for planning, deploying, and maintaining Red Hat products.
The most effective way to amplify the Red Hat brand in the partner community is to make sure we are talking to the right people, whether it’s around technology engagement or business and go-to-market activities. To that end, we have a single partner program brand and name, Red Hat Connect.
Red Hat Connect has two pillars, or areas of focus: Red Hat Connect for Technology and Red Hat Connect for Business.
FOR POTENTIAL RED HAT ASSOCIATES
The Red Hat jobs site is where potential candidates can learn more about life at Red Hat and everything we have to offer. The site includes videos, photos, and information about Red Hat teams and offices around the world, as well as our global job openings and a candidate guide with tips on how to get hired.
Opensource.com is an online publication focused on how open source is applied to different areas, including business, education, government, health, law, and other disciplines of life.
Our goal is to further the open source way by sharing the open source movement. Our community of readers is made up of those who believe that open participation and sharing can tackle the business, social, environmental, and technological challenges facing us today.
THE ENTERPRISERS PROJECT
The Enterprisers Project is a community built to discuss the evolving role of the CIO and how they can maximize their impact on the business. Our goal is to bring together business-minded IT leaders to discuss how they drive business strategy and inspire enterprise-wide innovation.