Cobranding shows a partnership between Red Hat and another company. When we cobrand, we’re lending our credibility to a smaller brand—or benefiting from the credibility of a larger one.

Cobrands are often used on materials, like whitepapers or presentations, where both brands have ownership.

Every case is different, so we don’t have hard and fast rules about how and when cobranding is appropriate. It is your responsibility to understand and obtain the proper permissions from both Red Hat and the partner or customer involved before you use a cobranded logo.

Be careful to follow any rules for using a partner’s logo, just as you would for ours. The partner’s brand standards are usually available on request.

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Cobranding works best with 2 equal partners. If there are more than 3 parties involved, or if the relationships between them are not equal, try using a logo wall or other treatment instead.

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COBRANDING IN USE

cobrandexamples_360_0000_Layer-2Almost anything can be cobranded for partner use. Most campaign materials, like banner ads and collateral, are made available to our partners through Red Hat Connect for Business Partners portal.

cobrandexamples_360_0001_Layer-1Cobranding with a customer, like in this presentation slide with Amadeus, is one way we can show the partnership that forms between Red Hat and our customers.