Following a masterbrand strategy means that we don’t develop independent identities for our products. Instead, we lead with our corporate brand and represent our individual products through a system of logotypes.
A simple, easily expandable logotype system means new products or services can be added to the portfolio without additional design or legal costs. Each product and service gets its own logotype that coexists with the corporate brand.
DO SOLUTIONS HAVE LOGOS?
Solutions need to adapt and change along with our customers. To allow flexibility, we use our corporate and product brands when we talk about solutions. We do not give them their own brand assets.
PRODUCT UX LOGOTYPES
Only used in product interfaces, this one-line treatment fits the specific constraints of the RCUE system.
Long product names may look better broken on two or even three lines, and that’s OK.
Logotypes are always one color. Dark gray or white work for most situations, but black, red, or the appropriate product color are also options.
LOGOTYPES WITH ICONS
Most of our products are represented by the logotype alone, but Ansible and OpenShift product lines include an icon along with with logotype.
The standard format matches the standard logotype, adding the icon on the left. Alternately, the icon can be stacked on top of the logotype so that it fits better in vertical or square spaces.
On dark colors, the text switches from dark gray to white but the icon stays the same. In one-color applications, the icon should be the same color as the text and lose any shading.
Logotypes look great on apparel, whether for engineers, salespeople, or customers.
It’s tough to fit Shadowman and a product logo on a shirt pocket, so we usually use one logo on the pocket and the other on a second imprint area, like the sleeve or back collar.
RED HAT SATELLITE 6 LAUNCH PRESENTATION
For example, to announce the release of Satellite 6, we used an alternate version of the Satellite logotype (with the version number) for one-time assets like presentations. Durable assets, like collateral, used the standard logotype.
For logotypes with icons, choose the format that best fits the imprint area. The stacked version is more impactful on this water bottle than the horizontal one would be.