Badges are for projects and informal groups that don’t fit in existing programs or hierarchies, like clubs or cross-functional teams. The icon should represent the project or team’s mission.

How are badges named?

Badge names describe the goal or objective. Creative names, where appropriate, are welcome.

The words “Red Hat” are included either at the beginning of the team or project name (like Red Hat Open Studio) or as an endorser at the end (like the Working Parents example). Either way, the team or project name has top billing. A year can be included to commemorate short-term or recurring events.



Badges include 2 customizable design elements, a colored square and an icon. The square can be any color from the Red Hat color palette. The icon can be anything that represents the team or project’s objectives, as long as it is follows the guidelines for Red Hat icons.

Download templates





Badges don’t use the Red Hat logo, so you’ll need to include one when you create materials with your team badge, like fliers or swag. Including the Red Hat logo gives your team or project credibility and promotes the Red Hat brand.


Using a badge and a Red Hat logo in opposite corners works well for things like presentation slides, fliers, and collateral.


For t-shirts, try using one logo on the pocket and the other on the back or sleeve. You could also incorporate one of the logos into the t-shirt graphic.


For swag that only has one imprint area, use both logos with enough space between them so that it doesn’t feel cramped. The badge is usually larger than the Red Hat logo.



These bandaid holders were given out to associates to encourage them to become Safety Wardens. Since there was only one small imprint area, the badge and Red Hat logo are stacked.


Members of the Motorcycle Club each got one of these bandanas, which feature their badge in the center.